The New Crop of Nishiki Rice Has Arrived

Hello everyone! Are you ready to take your home cooking to the next level? Rice is the foundation of so many incredible dishes, and there is no better time to experience it than right now. We are absolutely thrilled to announce that the Nishiki Fair has officially returned to Maido, featuring the highly anticipated new crop of rice!

In the world of Japanese cuisine, the arrival of the "Shinmai" (new crop) is a cause for celebration. This fresh harvest offers a level of fragrance, moisture, and sweetness that you simply won't find at any other time of year. Grown in the sun-drenched, fertile soil of California, this premium medium-grain rice stands in a league of its own. It isn't just a side dish; it’s a culinary masterpiece.

What makes Nishiki so beloved is its unwavering consistency. Whether it's your first bag or your fiftieth, you can always expect that signature texture - perfectly sticky enough to hold together for authentic sushi or hand-pressed onigiri, yet light and fluffy enough to serve with a savory stir-fry or in a comforting don bowl.

This dependable excellence is backed by the trusted expertise of JFC, North America’s leading Japanese food authority. Nishiki brings the spirit of traditional Japanese farming techniques directly to your modern kitchen, ensuring you get the same high quality and delicious flavor with every single harvest. Each grain is cultivated with precision to meet the highest standards of taste and aroma, allowing you to honor a legacy of quality that has made Nishiki a household staple for generations.

***

Nishiki Rice Maido Currently Offers

Nishiki, White Rice

Nishiki, the signature rice brand of JFC International Inc, is the premium medium grain rice grown with the rich soil and crystal clear water of California. When the flavor and texture of the rice is crucial in cooking, Nishiki is the brand people look to. This along with consistent quality has made Nishiki the most popular rice brand today. Sushi experts agree that Nishiki is their number one choice.

Nishiki, Brown Rice

Like Nishiki white rice, Nishiki Premium Medium Grain Brown Rice is grown with the rich fertile soil and crystal clear water of California. When cooked, it has a delicate texture and pleasant nutty flavor. For healthy eating, add Nishiki Brown Rice to your menu today.

Nishiki, Quick Cooking Brown Rice

Nishiki Quick Cooking Brown Rice is a totally new type of quick cooking rice product. It is not precooked or processed like other brands of quick or instant rice. This new milling technology allows one to cook this healthy rice in a much shorter time than regular brown rice but still enjoy the wonderful nutty flavor and delicate texture of regular brown rice.

Nishiki, Haiga Rice

Nishiki-Medium Grain Rice with rice germ (Haiga) is produced by eliminating the layer of the bran from brown rice, while keeping its rice germ. Rice germ is not the germ you may think about, rather it’s the part that will eventually develop into a new plant (to germinate). This part of the plant contains most of the nutrients, such as high protein content, vitamins (B1 and B6), and fiber. Think of it as the hybrid of white rice and brown rice. It is easier to digest than brown rice, and as flavorful as white rice.

***

The versatility of this rice is truly unmatched. Whether you are crafting sushi rolls for a dinner party, preparing a beef gyudon for a weeknight meal, or simply looking for the perfect companion to a piece of salted grilled salmon, Nishiki provides that consistent, just-right bite every single time. It absorbs flavors beautifully while maintaining its structural integrity, making it the most reliable companion in your pantry for any recipe you can imagine.

Don't settle for ordinary grains when perfection is waiting right here on our shelves. Join the countless food enthusiasts who have made the switch and discovered why Nishiki remains the gold standard for Japanese-style rice in America. Stop by Maido during the Nishiki Fair to celebrate this arrival with us! It is the perfect time to stock up - grab a few bags and start your next kitchen adventure today. You deserve a meal that is memorable down to the very last grain.

***

There is a lot of food items, housewares, stationery, and gifts available at the store and our online store, Maido! Kairashi Shop, where you can place your order for shipping or store pickup! Happy shopping. :)