What's Additive-Free? Why is it good?

Additive-free products are literally the products that the companies / brands announce that they don't use additives for. However, there's no clear definition of what kind of products can be called additive-free in Japan. In other words, as long as a product doesn't use specific ingredients, and it's publicly declared as such, they can be called additive-free. (The products we carry are the ones truly focused on non-chemical usage though)!

Many people think that additive-free products are for people with sensitive skin. In reality, however, additive-free products are recommended for all skin types, not just those with sensitive skin. No matter what skin type you have, your skin can be easily irritated by external stress such as lifestyle changes, air pollution, and pollen. We recommend that you choose additive-free products for your skin in mind to maintain healthy skin because skin care products are what you use every day. Some additives are thought to accumulate in the skin and cause premature aging. Using additive-free products will reduce your skin stress and allow the skin to fully exert its own natural power. Another good thing is that they contain only concentrated ingredients that are truly necessary for the skin. Therefore, the beauty ingredients reach straight to the skin and awaken your beauty.

Also, when your skin is dry, ras