Strawberry Sweets Fair 2025

Hello everyone! Springtime in Japan is the time for strawberries. With a color reminiscent of the cherry blossom, and spring just on the horizon, now is the time to get your strawberry fix here at Maido! We are having a strawberry sweets fair. This fair is held in this season every year, and if we sell out, we will not be able to get the same products again until next year, or forever depending on the type of product. Please take advantage of this once-a-year (or once-in-a-lifetime) opportunity to get your favorite strawberry snacks. Today, we will introduce the strawberry snacks we currently offer.

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Nestle, KitKat Milk Chocolate & Strawberry (top)

Nestle, KitKat Strawberry (bottom)

Kit Kat, a popular candy in the U.S., is sold in many varieties in Japan. These strawberry-flavored Kit Kat are less sweeter and than other flavors of Kit Kat. (Japanese Kit Kat in general is already less sweeter than American Kit Kat.) The product on the bottom has strawberry chocolate flavor, while the product on top has two layers of milk chocolate and strawberry chocolate flavors. The biscuit inside matches the flavor of the strawberry chocolate and you will enjoy the harmony of the layers. There are 11 pieces individually wrapped in each package.

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Furuta, Strawberry Mugikko

This is a chocolate snack with a light texture made of barley puffs covered with strawberry chocolate. Barley puff confections are rarely seen in Japan these days, but they are very popular especially among those who are looking for a nostalgic taste. The pink and red bear packaging is very cute, so it makes a great small gift for your loved ones.

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Ginbis, Tabekko Doubutsu Biscuits Strawberry

Tabekko Doubutsu literally translates to eat animal biscuits in Japanese. The original flavor is a regular biscuit and has been loved by people. The inside of this strawberry version is filled with strawberry chocolate that has been carefully balanced in terms of sweetness and sourness. Each biscuit is animal shaped and has its name in English on it, so it's perfect for learning animals' shapes and names while enjoying the snack time.

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Ginbis, Ginza Rusk Heart Pounding Strawberry

Ginbis, Ginza Rusk Premium Strawberry Chocolate

Ginza Rusk is a luxury and stylish chocolate snack. Bite-sized and easy to eat, they are ideal for home, office, and more. Strawberry flavor is made with strawberry polyphenol for a better flavor. You can enjoy both deliciousness and healthiness with it. The powder of Tochiotome strawberry from Tochigi prefecture and strawberry polyphenol balance the sourness of strawberry powder and the sweetness of strawberry chocolate. The one on the left has puffs soaked in strawberry chocolate and coated with more strawberry chocolate. It is the perfect snack for strawberry snack lovers. For the one on the right, white chocolate was carefully selected for the coating to enhance the taste of strawberries. You can enjoy the blend of the sourness of the Tochiotome powder, the gentle sweetness of the white chocolate, and the authentic strawberry flavor that spreads from the inside. Both products are egg-free, and in addition to strawberry polyphenol, they contain plant-based lactic acid bacteria that are good for your health.

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Fujiya, County Ma'am Strawberry

Country Ma'am has been a very popular cookie ever since it was first introduced in Japan in 1984. The original ones are vanilla flavored cookies and chocolate flavored cookies both with chocolate chips inside, but this product has a combination of strawberry and chocolate! This combination of fragrant and sweet strawberry puree and rich Dutch cocoa is very flavorful. You can enjoy the texture and taste of strawberry chips and chocolate chips in this limited edition product. There are 14 cookies in each package.

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Kabaya, Saku-Saku Panda Happy Strawberry Tart

Taking advantage of the same three-layer structure of the original chocolate flavor, this snack combines custard-flavored chocolate (first layer), sweet and sour strawberry chocolate (second layer), and savory crisp cookie (third layer) to create a flavor that replicates the taste of a strawberry tart. The packaging features a large photo of the tart topped with a generous amount of strawberries and custard, which is prominently displayed to help consumers visualize the flavor of the strawberry tart. There are 70 different panda faces, so you can enjoy a variety of cute facial expressions every time you eat it. (Not all 70 faces are included in one pack.)

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Nanao Seika, Strawberry Cream Sand

This product is made of a crispy dough sandwiched between two layers of cream made with Amao strawberry powder from Fukuoka Prefecture. You can enjoy the aroma of strawberries and sweet and sour fluffy cream that fills your mouth. Each piece is individually wrapped. Nanao Seika's confections are characterized by a gentle and simple flavor that emphasizes the importance of the ingredients.

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Lotte, Sasha Rich Strawberry

This chocolate snack is made of thin milk chocolates and strawberry chocolate woven together as they look. You can enjoy the delicate crispy texture and the sweet and sour strawberry chocolate melting in your mouth. The texture when chewed is sure to be addictive. The stylish appearance also makes it a perfect to take to friends and relatives' homes. Each chocolate bar is individually wrapped.

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YBC, Picolla Strawberry

This is a pastry made by coating the inside of a rolled cookie with a flavorful strawberry cream. Enjoy the crispy texture of the cookie and the fresh flavor of the strawberries. It can be eaten chilled or after being used as a straw in a milkshake. Each package has 2 packs of 5 sticks of rolled cookies.

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Ginbis, Asparagus Biscuits Strawberry

This mini-asparagus biscuit has a gentle taste and is filled with strawberry chocolate. The packaging has also been substantially renewed. The biscuit has been infused with strawberry chocolate using Ginbis' unique impregnation method. Even though it is soaked in chocolate, it still has a crispy, crunchy texture. Powder of Tochiotome, a very well-known strawberry variety in Japan as you might have noticed already as there are many products made with this variety, is used to give the biscuits a fresh and gentle taste. It is egg-free and contains calcium. It is mini size so you can eat up in one sitting.

Glico, Caplico Mini Strawberry & Shortcake

Shaped like ice cream, Caplico is a very popular snack for children. These are mini-sized for easy eating. This limited edition version contains a total of 10 pieces: 6 shortcake-flavored and 4 strawberry-flavored. Did you know Caplico is not only cute and yummy but also contains something good for your health? They contain a daily deficiency of calcium to support children's growth.

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Meiji, Kinoko no Yama Strawberry & Chocolate

Meiji, Takenoko no Sato Strawberry & Chocolate

Meiji’s iconic duo Kinoko no Yama and Takenoko no Sato also have the limited flavor: Strawberry and Chocolate. These beloved snacks are not just treats; they are little pieces of Japanese culture delicately wrapped in chocolatey goodness! Kinoko no Yama, lovingly named "Mushroom Mountain", captures the essence of a whimsical forest. Each bite-sized mushroom-shaped biscuit is a treasure trove of crispy delight, meticulously coated in sweet chocolate that melts into your mouth. On the other hand, let your taste buds unravel the charm of Takenoko no Sato, or "Bamboo Shoots Village". Shaped like tender bamboo shoots, these bite-sized cookies deliver an irresistible crunch enveloped in luscious chocolate. Even though the name of the flavor is the same for both items, the ratio of strawberry flavoring and strawberry powder in the strawberry chocolate has been changed to match the characteristics of each product. Kinoko no Yama has a gorgeous aroma like biting into a whole strawberry, while Takenoko no Sato has a sweet and sour strawberry flavor and a fresh aroma.

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We have a few more strawberry snacks available! Hope you come in to get them before they're gone!

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There is a lot of food items, housewares, stationery, and gifts available at the store and our online store, Maido! Kairashi Shop, where you can place your order for shipping or store pickup! Happy shopping. :)