Tanabata, also known as the "star festival", takes place on the 7th day of the 7th month of the year, when, according to a Chinese legend, the two stars Altair and Vega (they are called Orihime and Hikoboshi in Japanese, and they are a couple), which are usually separated from each other by the milky way, are able to meet.
Because the 7th month of the year roughly coincides with August rather than July according to the formerly used lunar n August 7 in some regions of Japan, while it is celebrated on July 7 in other regions.
One popular Tanabata custom is to write one's wishes on a piece of paper, and hang that piece of paper on a specially erected bamboo tree, in the hope that the wishes become true.
Colorful Tanabata festivals are held across Japan in early July and August. Among the biggest and most famous ones are the Tanabata Festivals of Sendai in August and Hiratsuka near Tokyo in July.