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What is Setsubun?

Setsubun (節分) is a Japanese traditional festival celebrated the day before the beginning of spring in Japan (on February 3). Setsubun is usually celebrated by throwing soybeans outside the house to chase out the evil of the former year. This special ritual called Mamemaki (豆まき). Usually an adult in family plays this roll in an Oni costume. When beans are thrown, the children shout “Evil out! Happiness in!”.

Another traditional custom is to eat Ehoumaki (恵方巻, big sushi rolls) so that good fortune will be rolled in. It needs to be eaten in silence while facing the year’s lucky compass direction (this year is East Northeast). Eating a whole ehoumaki symbolizes that good human relations will not be cut off. 

February 3


Pre-order is available until January 27, Sunday

Pickup date is February 2 and February 3 ONLY 

Setsubun Ehoumaki reservation has ended.


There will be limited quantities available in store on February 3, Sunday.

MAIDO Ehoumaki

(Full Size)

Traditional style (7 ingredients)

1 pack  $14.99 (+ tax)

Rice from Japan, Eel, Eggs, Carrots, Cucumber, Dried Mushroom, Dried Tofu, Kanpyo (Dried Daikon Radish)

7" x 2"

Salad Ehoumaki

(Full Size)

Salad lovers (6 Ingredients)

1 pack  $14.99 (+ tax)

Rice Grown in Japan, Crab Cake, Egg, Cucumber, Avocado, Lobster Salad, Lettus

Salad Ehoumaki.png

7" x 2"

Salad Ehoumaki.png
Kids Ehoumaki_edited.png

Kids Ehoumaki

(Half Size)

Great size for children (5 ingredients)

1 pack  $6.99 (+ tax)

Rice Grown in Japan, Shrimp Tempura, Egg, Cucumber, Avocado, Carrot

Kids Ehoumaki_edited.png

3.5" x 2"

Order Online

Pick up

at the Store

◯Must be paid in full at time of pre-order. ◯NO CANCELLATIONS. ◯NO SUBSTITUTIONS. ◯Pick-up is February 2 and 3 ONLY. ◯Pictures are illustrative purposes only. ◯The size of Ehoumaki may vary. ◯Until supplies last. ◯If you need to reheat, please remove a lid. ◯Prices do not include tax. ◯Due to the probability of cross contact, please be aware that products may contain allergens, including peanuts, tree nuts, milk, eggs, wheat, soy, fish, and shellfish. ◯Menu items are subject to availability. ◯Prices and availability are subject to change at any time, without notice. ◯We reserve the right to correct printing errors.

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