New, at Maido are Umaibo! Translating to “delicious stick”, Umaibo are immensely popular and have been a central player in Japanese snacking since their release in 1979. Umaibo are made from puffed corn, and are similar in texture to a cheese curl, minus the curl aspect. Their light texture and incredibly flavorful nature makes them absolutely perfect as a snack food. Umaibo are the type of food where you could eat one to satisfy a flavor craving, or eat ten and still have plenty of room for a meal after. They come in a truly huge variety of flavors, ranging from sweet to savory and are modestly priced so they can be enjoyed even on a little kid’s budget. Maido’s current inventory of Umaibo contains four flavors-- cheese, sugar rusk, nori seaweed, and spicy mentai cod roe. Take home a piece of Japanese daigashi snack culture with Umaibo on your next trip to Maido for groceries and other essentials!
Can’t make it to the store? Maido offers online grocery shopping with options for curbside pickup and home delivery!*
Looking for housewares, stationery or gifts? Check out Maido’s online gift shop!
*Some restrictions may apply.