Gatsby's Hair Wax

Since its launch in 1978, Gatsby has been a men's cosmetic brand that has always proposed "latest coolness" and has established a high level of recognition and trust through its reliable quality rooted in research on men's total grooming. The brand has established itself as a widely supported brand not only in Japan but also all over the world, especially in Asia.


Moving Rubber Wax

Gatsby's Moving Rubber Wax has been #1 series in the Japanese men's hair wax market in total sales every year since 2017. The moving rubber ingredient allows you to move your hair as many times as you want! With this wax, you can get the finish as you want! Each kind of wax in the series was supervised by a popular hair salon, so you'll surely find the one that you want. Regular product updates reflect trends and user feedback. This may actually be the secret to maintaining the No. 1 position in sales. Right now, we offer "Spiky Edge" and "Cool Wet". Those two cover all the hair lengths.